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Business :: AdvertisingThe Shrinking Ad Dollar - CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MO...Read More The Skinny on Billboards - Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The clever use of the girl had two purposes; the first was ... Read More The SKINNY on Newspaper Advertising - The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.Remember, newspapers are passive, non intrusive media. They tend to rea... Read More The SKINNY on Radio Advertising - From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the ma... Read More The True Story Of The Amazing $27,000 Mars Bars... - The True Story Of The Amazing Twenty Seven Thousand Dollar Mars® Bars… © Chris Bloor 2002 I could hardly believe my eyes. I was sat in the audience at Mal Emery's $3,000 a head Ultimate Marketi... Read More The Truth About Pay-Per-Click Advertisements - Are pay-per-click ads the best method of getting customers to your website? Essentially there are two ways your website can get to the top of a search engine's results: * Pay-per-click ads... Read More The Truth in Advertising - Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibl... Read More The Truth Must Be Told! - A Review of Magic Words That Bring You Riches - I once heard someone define advertising as being "truth well told." By this brilliant definition, Ted Nicholas is an absolute genius because he knows how to dramatize the truth in the most compel... Read More The TV Shoot, The Spoiled Brat, And A Painful Lesson - It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. At that time, with my agency... Read More The Ultimate, “Must-Have” Home-Based Business for YOU - The Ultimate, “Must-Have” Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the ... Read More Pages : | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | |
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