Automotive (1385)
Business (897)
Cancer (86)
Finance (2136)
Legal (846)
Others (672)

Home -> Business :: Advertising


10 Secrets for Getting FREE Advertising


The opportunities for getting free advertising for your product
or services are only limited by your imagination and energy.
There are so many proven ways to promote without cost it"s truly
mind-boggling! Here are ten proven methods.

1. Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get the
word out by establishing yourself as an expert on that topic and
"tag-along" everything you write with a reference box listing
your address for a catalog, dealership opportunity, or more
information.

2. Write shorter articles for the Internet and send them to
broadcast houses free articles. (These are known as "media-
matching medias.") Here are a few sites to get you started:
http://www.IdeaMarketers.com http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.

3. Become a guest on as many radio, television talk shows, or
interview-type programs as possible. (Actually, this is easier
to accomplish than most people realize!) Write a letter to the
producer of the talk show, and then follow up with an in-person
visit or telephone call. Your initial contact needs to emphasize
how your product or service would be of interest to the
listeners or viewers of their program - perhaps even saving them
time or money.

4. Post your advertising circulars on all the free bulletin
boards in your area, especially the libraries, grocery stores,
and beauty and barbershops. Don't discount the idea of handing
out circulars to all the shoppers in busy shopping centers, at
bus or metro stops, and malls, especially on weekends. You can
also enlist the help of students to hand out circulars.

5. Print your product or service"s promotional ad on the front
or back of your envelopes or other people"s envelopes.**

6. Send programs announcements on post cards. Shop for maximum
size at minimal price. Use both sides for information leaving
half of one side for the addressee"s information.

7. Check the publications that carry the kind of advertising you
need and is compatible with your product/service. Many new mail
order publications offer low rates to first-time advertisers; a
free-of-charge insertion for prepaid issues; or special seasonal
ad space at reduced rates. In addition, there are a number of
publications that will give you Per Inquiry (PI) space - an
arrangement where all orders come in to the publication -- they
take a commission from each order, forward to you for
fulfillment, and send you a check for the balance.

8. Ask about "stand-by" space. This means, you submit your ad
and the publication holds it until they have unsold space, and
then at a savings of 33% or more, you can insert your ad. Check
all local suburban and neighborhood newspapers for these
opportunities.

9. Do you publish any kind of catalog or ad sheet? Get in touch
with other publishers and inquire about bartering an advertising
exchange. They run your ad in their publication in exchange for
you running a comparable size ad for them in yours.

10. Advertise a free offer. Simply run a print or electronic ad
offering a free report of interest to most people or to a
particular target market . Announce it in the "tag-line."
Alternatively, include the report as a bonus for their purchase.
The objective is to convert the largest percentage of responses
into sales, which is usually done with a "tag-line" inviting the
reader to ask for more information or a free report.

Unleashing your imagination and have a powerful force working
for you to help increase your sales.

(c) Copyright 2003, Catherine Franz 703-671-5677.
mailto:catherine@abundancecenter.com Request permission to
publish.

About the author:
About the Author: Catherine Franz is a 30-year marketing
industry veteran, Internet Marketing InfoGuru, a Certified
Business Coach, CertifiedTeleclass Leader and Trainer, speaker,
author, and Master Attraction Practitioner. For marketing tips
and eNewsletters visit: http://www.AbundanceCenter.com,
mailto:catherine@abundancecenter.com or 703-671-5677.



Author : Catherine Franz
Site : www.goarticles.com

Online Games | New Media Blog | City News Magazine | Collierville Advertising | Collierville Dragons