You have to find radio airplay time if you"re going to be heard
and we"re not just talking the local college campus. The trick
is called promotion. Now that doesn"t mean you just put your
press kit in an envelope with a demo and hope they take pity on
you. Perhaps you call a station and they give you the standard
pitch of, "�Send it and if we like it we"ll put you in rotation."�
After a few months of never hearing your music, you
automatically think you"re not worthy.

First, don"t buy that. You"re one of hundreds, maybe even
thousands depending on your city. Your disc will probably end up
in the trash or, for more enterprising DJ's, on Ebay in a
one-cent CD sale. If you want to be heard and make potential
sales, you have to stand out from the crowd, and in this jewel
of an article, I"ll show you Five(5) Knock "�em Dead Ways to Do
Just That!:

#1 - Get your CD into the right hands. The intern that"s too
busy to getting coffee or typing up a report for the station
manager isn"t going to be the one making the airplay decision.
So find out who the head honcho is in that department and touch
base with them. If the club you"re playing at charges an
admission or you have a show coming up offer to send the
stations tickets to give away to listeners. Now keep in mind you
can"t give the tickets to the staff, since that"s illegal and
called payola, but you can offer free giveaway items to your
potential audience.

#2 - If you"ve got one station in your pocket, then drop names.
Let them know that WABC is playing your music and it"s getting a
great response.

#3 - Make genuine friends in the business. If you"ve got a disc
jockey that"s got you in rotation and really likes your sound,
get to know them. Find out why they enjoy it and see if they"ve
gotten any responses from listeners. If they haven"t, ask if
perhaps they might Q & A their callers about your music so you
get a feel for your target audience. It"s not a bad idea to ask
them for a testimonial or quote if they"re well known in your
area if you know them personally. People help people. That"s a
fact so if you treat your area disc jockeys like a living and
breathing human and not dollar signs, that"s a foot in the door.
Another good source is club owners. If they play your music and
the fans go nuts ask them to say a few words about your sound
that you can pass along to prospective stations, but be sure to
sit down for a drink with them. Ask them about the picture of
him and the woman and two kids behind the Magic Kingdom. Don"t
be fake, but be genuinely interested.

#4 - Network. Find out if someone you know (or someone they
know) has connections to the music stations. Remember six
degrees of separation - you"re only six people away from knowing
anyone on the planet and yes that includes station managers,
concert promoters and record execs. The trick is it takes a
great deal of work and time, but if you"re serious, it"s well
worth it.

#5 - Go local, state, national. Don"t think you"re going to skip
your local and state stations and be the next Matchbox Twenty.
It doesn"t work that way. Start small and then get big.

Making contacts and getting names can be tough, that"s why you
should start with a tested and proven music industry resource
like The Industry Yellow Pages - Music Industry Contact
Directory at http://www.TheIndustryYellowPages.com

The TIYP is helpful and loaded with contacts you can start using
immediately without doing all the legwork yourself.

About the author:
This article was written by Ty Cohen, the music industry's most
recognizable voice! Ty is the C.E.O of Platinum Millennium
Publishing, Platinum Millennium Records as well as owner of
www.MusicContracts101.com and www.MusicIndustrySuccess.com.

To find out more about Ty Cohen, his services, products and how
he may be able to help you succeed in the music industry go to
http://www.MusicIndustrySuccess.com.

Author : Ty Cohen
Site : www.goarticles.com

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