Website Visitors the right Impression Think of the people who
visit your site as blind dates. When you open the door, your
blind date usually knows whether they are attracted to you
within the first minute. How do they know? Easy. By how you
look, what you say, and how you treat them. If you open the door
wearing the same clothes you wore in 1987, say, "Wow, from my
friend's description, I thought you would be a lot better
looking," and sneeze in your dates face, not only will you never
get a second date, your date will run for his/her life. The same
rules apply to your website. When people do a search for
something they want to buy, they usually have many sites to
choose from. If yours does not impress them right off the bat,
it takes about five seconds for them to find another that does
show them what they want to see. There are plenty of other fish
in the sea. You are just one among many. So what do people want
to see, you ask? There are 3 standards of website excellence,
and they are the same standards you would use to judge your
blind date: 1. How it looks: If I visit two different websites
with the purpose of buying something, and those two websites
sold the exact same product at the exact same price, I would buy
from the site that looked better--the one whose design made me
think, "Wow, these guys must be making good money if they can
afford to hire a good graphic designer." The more money I think
the business makes, the more I will identify them with value and
professionalism. The bottom line is, you need to make web design
a priority. There are plenty of people out there who have
graphic designer friends willing to design their website for
next to nothing. Those people have the advantage because, even
if they aren't the superior business, visitors will perceive
them to be superior. If you don't have any connections with
graphic designers willing to do you a favor, see if you can find
a starving artist willing to design the layout of your site. If
anyone has an eye for aesthetics and is willing to work cheap,
it's a starving artist. Once you know what your site should look
like, either you or a web designer can bring the artist's vision
to life. Take the time to design something that represents your
business or product well. Don't just throw up a website with
gaudy wallpaper, out of focus pictures and graphics placed at
random. Remember that first moment when you open the door to a
blind date. Remember how much appearances count for in this
world. 2. What you say: You want the person who visits your site
to know instantly what you're selling and why they should buy
from you. Visual representation has a lot to do with this, but
you need to watch what you say as well. You must be clear,
concise and focused. Don't make the visitor decipher a cryptic
headline full of spelling and grammar errors. Include headlines
that shout to the reader exactly what you want them to hear. Go
over your copy a hundred times if you must, or have a
proofreader edit your copy. You must be sure that a potential
customer won't get lost in a stream of consciousness narrative
about your product or company, and come out saying, "What was
that all about?" Above all, think carefully about the colors you
use for your font. Make sure there is plenty of contrast between
the background and the font color. Never put a yellow font on an
orange background. Also, be careful with white fonts on black
backgrounds. If the letters are large, they will be easy enough
to read, but if they are 14 point or smaller, your visitor won't
even bother with the copy. No matter what colors you use, always
make your font large enough. If people have to squint to read
your copy, it is too small. 3. How you treat them--It is
socially acceptable for a woman to keep her date waiting,
letting him know that she doesn't consider him a priority.
However, it is not acceptable for your site to keep a visitor
waiting. If your site takes too long to load, the visitor will
simply find another site. Do what you can to ensure that your
site will download quickly. One easy thing to remember is that,
if you have too much content on a page, it's going to take a
long time to load. Also, if you are on a free server, and you
are sharing a port with others, your loading time will be
lengthy. More specifically, if you have images that are
uncompressed, they could be at 70k or 80k, as opposed to
compressed images that look almost identical and load at a
preferable rate of 5k or 10k.

About the author:
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Author : Sam Serio
Site : www.goarticles.com

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