All right, I've got a complaint. It goes out directly to all you
sneaky marketing types who THINK you know exactly what the
public wants.

Official movie websites...have you tried to look at one lately?
Its torture! After looking at many of them, I have come to the
conclusion that the majority of them are designed exclusively
for people with DSL connections who aren't interested in knowing
anything about the movie whose website they are looking up
except perhaps to confirm that the movie does indeed exist.

Case in point: The new Highlander: Endgame official website. The
first thing you'll notice upon going to the URL (and I recommend
you don't) is that the website takes total control of your
computer and decides to block out any other windows or toolbars
you may have had up. The sheer arrogance of this little
programming "feature" boggles the mind. Evidently the marketing
geeks who designed the site are absolutely certain that their
website is THE most important thing in your entire life.

Next you will notice that the entire website is in flash, with
no option to go to a non-flash site. Again, marketing dorks
assume that everyone in the world has a cable modem. The truth
is that most people have dialups and if you have a dialup
connect it will take a good 15 minutes of loading before you can
enter the site. So since the stinking site has taken over your
entire computer screen and you can't do anything, you get to
spend 15 minutes staring at a blank screen. Lovely.

At last! The site loads and you enter eagerly to discover that
it contains NOTHING! No cast bios, no plot synopsis, no teasers,
no movie stills, NOTHING but a couple of brief blurbs about the
two main characters and a place to download the movie trailer.
(2 more hours of waiting...I think now!)

Sadly, this type of official movie site is now the rule rather
than the exception. High tech wonders filled with boatloads of
jack crap. I mean is it so much to ask you execs to throw in a
picture or two, or an interview, or a .wav file or SOMETHING?

Why should I waste any of my time struggling with your slow
loading futuristic bells and whistles when I can go over to Joe
Schmo's low tech, fast loading, fan page and get better stuff?

The point is that I shouldn't. And neither should you.

About the author:
Joshua Tyler is the Owner and Creator of CinemaBlend.com, a
movie news and review resource updated daily and available for
paid syndication.

Author : Joshua Tyler
Site : www.goarticles.com

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