By Kate Ivy and Gary Davis
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Satellite TV. Is Satellite Really Better Than Cable?
As the war in video entertainment continues, one thing is for
sure: satellite television is here to stay.
When the satellite distributors first began marketing to
consumers, the cable industry didn"t give their new opponent
much thought. Dishes were expensive, they were bulky and their
program offerings weren"t all that impressive. Cable on the
other hand had been around for more than a decade and offered a
familiar and reliable solution to home entertainment.
But oh how things have changed.
The satellite industry quickly replaced those bulky dishes with
sleeker, smaller systems that could be mounted just about
anywhere. Prices dropped, programming grew and pretty soon,
switching from cable to satellite wasn"t such a far-fetched idea
after all.
Today, the satellite industry enjoys a steady and continued
growth in subscribers and services, gradually closing the gap in
video entertainment market share. Where the cable industry has
reported an annual growth between 10 to 15 percent, top
satellite companies boast a market share increase of just under
30% according to a study from The Media Audit.
So is satellite really better than cable?
Satellite customers seem to think so. Studies show that
satellite customers pay an average of $10 less per month than
their cable counterparts. Satellite programming is also
all-digital, meaning the reception and picture quality is much
better than that of traditional analog cable. Cable subscribers
do have the option of upgrading to digital but this incurs an
additional monthly cost and doesn"t guarantee all the channels
will be included in the upgrade. And, with the healthy dose of
competition in the satellite industry, consumers can be assured
of continued competitive pricing. Your cable provider doesn"t
have any competition. Do you suppose that affects your rate
increases?
Satellite subscribers also tout a higher satisfaction rating
with customer service issues, one of the primary reasons cited
for making the move from cable.
If you think satellite television might be the choice for you, visit
our Products page to see what
href="http://www.dish-network-satellite-tv.ws/ ">DISH
Network has to offer.
About the author:
About the Authors: Gary Davis is owner of
href="http://www.dish-network-satellite-tv.ws/">Dish Network
Satellite TV and has written numerous articles on the
satellite television industry. Kate Ivy has written for a
variety of publications and websites and is the owner of
href="http://www.ivygirlmedia.com">Ivygirl Media &
Design.
Author : Kate Ivy and Gary Davis Site : www.goarticles.com
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