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Business :: BrandingCreative Branding Increases Sales Through Company Recognition - The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, l...Read More Differentiate and Dominate - Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with a... Read More Do What Works - "Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and ... Read More Does Your Message Pass the Test? - Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expending... Read More Donald Trump On Branding - Brand Identity Guru - Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name b... Read More Don’t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding - When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business an... Read More Don’t Overlook Your Email When Considering Your Brand Identity - You wouldn't skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print ... Read More Effective Branding...What's in a Name! - Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine... Read More Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business - On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchi... Read More Extreme Makeover — Small Business Edition - Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did i... Read More Pages : | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | |
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