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Business :: Marketing

Helping Your Prospects Overcome “Buying Fears” By Using Testimonials - You DO use direct marketing for your small business… right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes… I'm biased… I admit it!)Let's talk for a m...
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Helping Your Prospects Overcome Buying Fears By Using Testimonials - You DO use direct marketing for your small business… right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes… I'm biased… I admit it!) Let's talk f...
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Here They Come! Are YOU Ready? - I want to draw you attention to the fact that Autumn is here. Typically, Autumn is a very big time online: people come in from playing outside, they get back to work, they want to earn extra mone...
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Here's A "Robust, Turnkey, Interactive. Best of Breed, Mission-Critical" Solution to Kill Buzzwords - Fellow Publicity Insiders, what does this phrase mean? "We envision a center of excellence where our accelerated changeagents can maximize their core competencies." Huh? - or - "The company is a ...
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Hermey Wants To Be A Dentist - December marked the 40th anniversary of the original broadcast of the classic “Rudolph The Red-Nosed Reindeer”©, network television's longest-running, highest-rated holiday special. From my earliest c...
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Hey! You Talkin To Me? - How many times have you heard the following questions or seen information related to these statements? "Have you 'Identified' your customer"? "Do you have your 'Target Market' defined"? "Know ...
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High Quality Text Links! - Apart from having good content on your website you must have a substantial amount of links pointing to your site from other sites. This shows search engines that your site has relevance and im...
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High Response Marketing With Low-Cost Postcards - Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or mo...
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Highest Profits - How To Increase Profitability Per Customer - The majority of the value in your customer is in the sales after their initial purchase.Most business owners and managers know this. I'm sure you do. However, not many people really appreciate the li...
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Hispanic Market Reality and Purchasing Power - How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. Th...
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