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Business :: MarketingMarketing Your Shows the 4 Cs Way -
Traditional marketing is changing: Customers are more
sophisticated and price sensitive. They expect products and
services to be delivered faster and more conveniently. And they
have no qualms ab...
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Marketing Your Voiceover Business Online -
The Voice-Over Revolution
The Internet is revolutionizing the voice-over business. Today
quality remote recording of voiceovers can be done virtually
anywhere. With a PC, mic, and Internet con...
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Marketing Your Website OFF the Web! -
You've built your website. You've submitted to the search
engines. You've optimized your meta tags. You've exchanged links
with other sites. You have a newsletter that you email out
weekly. You'v...
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Marketing Yourself and Your Business to Thriving! -
We all watch the commercials on TV. We hear them on the radio. We meet someone at an event or hear them speak and we are hooked. What has happened? Their marketing efforts have made the ordinary s...
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Marketing Yourself Online: Freelancing 101 -
Before the widespread use of the Internet, working for yourself
was a much tougher undertaking than it is today. With over 13
million people claiming the status of "self employed," sites
have spr...
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Marketing's Nuclear Weapon -
Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly...
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Marketing, Lead Generation, and Research: A 3-in-1 Solution -
I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate tho...
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Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo -
When a big story breaks, hundreds of media people begin
searching for subject-matter experts to interview. They are also
suddenly very receptive to stories that tie into the big story.
But...th...
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Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets -
Sure, any publicity is good. But don't invest time and effort to
be in “Lucky: The Magazine for Shopping” if your major topic is
planning for college. Go where your market is!
Which media outle...
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Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity -
That big story the media pursue each day is what I call Topic A.
And even if it doesn't seem to have anything to do with
financial planning, it often lead to huge media visibility for
you.
Oft...
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