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Business :: MarketingTake My Commitment (to Your Biz) Quiz! -
Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0...
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Take No Prisoners Marketing -
There are more web sites on the WWW than there are people on the
earth. And at one level or another, you are in competition with
everyone of those billions of sites for your share of site
traffic...
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Take stock of short-run digital printing innovations -
Before ever the innovations in the printing technologies and way
before the internet evolution, business owners have learned to
trust and depend on small and reliable print shops. It was an
accep...
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Take the Logo Litmus Test -
Here is your C.I.T.T. (pronounced "kit")[Color • Illustrate• Type • Test]COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at Do...
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Take the Test: Do Your Marketing Materials Really Grab Attention? -
Today's constant bombardment of marketing messages means your materials must
grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing mater...
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Take The Test: Does Your Marketing Copy Sell? -
Your marketing materials must grab your prospect's attention long enough to
convince them to investigate further. Assuming you get past this hurdle, your
piece's message must next convince the read...
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Take Your Publicity National to Grow Your Financial Planning Practice -
Think that you aren't big enough for national media coverage?
Says who? Certainly not the USA Today. In one recent two-week
period, they quoted financial planners in Southfield (Michigan),
Dublin...
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Taking the Mystery out of Marketing -
Knowing where to start to improve your marketing can be a bit of
a mystery. Is it your marketing message, the places you
advertise, your web site or what? By measuring the results or
your marketi...
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Tales of the Touareg and other adventures in branding -
You're not likely to see a Volkswagen in the winner's circle at
Daytona or Indianapolis. But if there were competition called
the Brand-Building 500, you would find a Volkswagen in the
winner's c...
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Tales of the Touareg.... -
Tales of the Touareg and other adventures in branding
By Charles Warnock
You're not likely to see a Volkswagen in the winner's circle at
Daytona or Indianapolis. But if there were a competit...
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