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This article is actually an example of a simple yet, excellent
marketing plan. Pay close attention to how I went out and found
new business at a time of the year when things are normally
slow, and not only did I make $1,148.00, my friend Franky also
made $1,060.00.

Because I chose to keep myself out of the rat race of
landscaping new homes, I went after a market that was more of an
impulsive type market. New home landscaping is almost a
necessity, since new homes don"t have any shrubs or grass. Not
only that, many housing developments actually require people to
have their landscaping done within a certain number of months
from the time they move into their new homes. Therefore, when
the house is done, people are anxious to get it landscaped.

Since I wasn"t in that market, and most impulsive gardening
decisions are made in the spring, my business typically slowed
down during the very hot summer months. So one year I decided to
do a little test marketing, to see if I could muster up some
work during the summer.

I decided to do a test mailing to 350 homeowners in an area
where I knew the people could afford landscaping services, but
were not extremely rich. I mailed a letter to these 350 homes,
and the letter basically said I could help them with any
landscaping project that needed done, and because my business
was slow during the summer I could give them a really fair price.

Of the 350 people that received the letter 3 called me. I
immediately sold two jobs, and the third job was still open for
discussion. On one of the first two jobs I made about $350. and
on the other I made about $700. That"s net profit. That"s how
much I got to keep. Since the mailing cost less than $175., my
immediate profit on the mailing was $875. Not bad at all
considering this was only a part-time business for me. But don"t
forget about that third caller. I had not even met this person
yet.

The reason he called is because he happened to own a 60 unit
apartment building in the Cleveland area, and he needed some
trees or shrubs planted around the parking lot. The architect
that he had been working with suggested Taxus Hicksi, which is
an evergreen that is easily trimmed and maintained to a certain
size. However, all the landscapers he had spoken with in
Cleveland wanted about $44.00 each to install these plants.
Although a fair price, that amounted to $4,664.00 because he
needed 106 plants.

He contacted me because he was hoping I could find a less
expensive plant to use. After visiting the job site I realized
that Taxus Hicksi actually was about the best choice for this
situation, so I told him I would see if I could get a better
price on the plants. I showed in a wholesale catalog that the
wholesale price was $22.00 per plant, but mentioned that I might
be able to find another source.

I knew that my friend Franky did at one time grow this
particular plant, so I gave him a call. Turns out he did have
106 plants available, and was anxious to move some of them, he
quoted me $10.00 each, balled in burlap. I called my customer
and told him that I found good plants at a lower price, and that
I could actually deliver and plant them for $22.00 per plant,
which is exactly half of what others had quoted him. He was
delighted, and I did the job. As a matter of fact he actually
asked me to install some additional plants while I was there.

I hired 3 guys to help me do the job, and we had it done in one
day. After I paid for the plants, and paid my help, I actually
made $1,148.00 on that one day job. My customer was so happy
with the work we did that he asked me to come back the following
week and do about another $700.00 worth of work. I made another
$350.00 The following spring he hired me to re-landscape an
older home that he had purchased, and I made another $600.00.

Remember the $175.00 that I spent to mail those 350 letters? The
net profit on that mailing turned out to be about $2,973.00!!!
And my friend Franky picked up $1,060.00 for the plants I bought
from him. Were these 350 people I selected special? No they
weren"t. Every town in America has at least 350 people just like
them, probably thousands more.

There are many different ways to make money with plants, this is
just one of them, I can show you plenty more. I"ve been making
money with plants for over 25 years.

Michael J. McGroarty is the author of this article. Visit his
most interesting website,http://www.freeplants.com and sign up
for his excellent gardening newsletter. Article provided by,
http://gardening-articles.com

About the author:
Michael J. McGroarty has more than 30 years experience in the
landscape gardening/nursery industry. He's spent the better part
of his life on his hands and knees in the dirt working with
plants and his hands-on experience allows Mike to write in a
manner than many gardeners find to be helpful and beneficial.

Author : Michael J. McGroarty
Site : www.goarticles.com

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