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Business :: PRMedia Training: How To Speak During a Media Interview - WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That appro...Read More Media Training: How to Tell a More Interesting Story - PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledge... Read More Media Training: Stop Talking, Already! - THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter's day in November 1863, he deli... Read More Media Training: Three Reasons to (Almost) Always Stay On-The-Record - The words are pop culture heroes.Movies such as “The Insider,” books like “All The President's Men” and television series including “The West Wing” have immortalized them.“On-the-record,” “on backgrou... Read More Media Training: When Reporters Bully You - UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that repre... Read More Media Training: When Reporters Lie - I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him... Read More Media Training: Why Nobody's Listening to You - SORRY…WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to m... Read More Meet The Media - Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.Tom Weber is the editor of The Wall Street Jo... Read More Mind Your Own Business! - And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is,... Read More Mission-Critical Public Relations? - As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persu... Read More Pages : | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | |
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