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Business :: PRPublicity Tips from the Pros - If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best...Read More Publicity Won't Thrive on Press Releases Alone - Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple... Read More Publicity: A Financial Planner's Best Marketing Friend - There's an old African proverb:“If you think you are too small to make a difference, try sleeping in a closed room with a mosquito.”There's a message here for financial planners who want to get free p... Read More Publicity: Financial Planners That Get It Follow One Rule - Advice about business and life often gets around to one of those “80-20” rules. As in, “80% of your business will come from 20% of your customers or activities.” Here's my twist on this for publicity ... Read More Publicity: Five Tips for Calling a Reporter - Always ask, “Is now a good time?”Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after “hello” shows the reporter you're sympathetic to her needs. It also ensu... Read More Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter - Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmi... Read More Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch - Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an ... Read More Publicity: Nailing a Media Interview, Part I - The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.A print reporter ... Read More Publicity: Nailing a Media Interview, Part II (Crisis Management) - We'd all like reporters to ask us about our career successes and personal triumphs—heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. ... Read More Publicity: Nailing a Media Interview, Part III (Staying on Topic) - In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.Sometimes, when you are doing a great job of keeping on topic, the reporter is le... Read More Pages : | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | |
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