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Business :: PRUsing Publicity As A Creative Marketing Tool - Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of t...Read More Using the Media - Five Reasons Why - The media has the power to shape public opinion and change perceptions. Every day millions of people around the world consume at least one form of the media, whether voluntary or involuntary.But why i... Read More VIP Database; Does Your Company Have One? - The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, “what is that; who would I put in it?” It will contain things like mayor, city counci... Read More Want This Kind of PR? - PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver extern... Read More Want To Join the Bandwagon? Be Sure It Has Wheels! - Here are two to-the-point questions recently posed by several association magazine publishers: “When is it time to launch an electronic newsletter?” and “Just because everyone's doing it, does that ma... Read More Want to Light a Fire Under Your PR? - Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or asso... Read More Watch Your Attitude - So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your ow... Read More What Determines PR Success? - As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes ... Read More What Does the Public Relations Client REALLY Want, and Why? - It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY wa... Read More What I Do - I believe this about public relations.People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. So, when we create, change ... Read More Pages : | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | |
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