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Business :: PRDo You See PR's Real Value? -
As a business, non-profit or association manager, do you
see the value in doing something positive about the
behaviors of those important external audiences of yours
that most affect your operation...
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Do-It-Yourself PR: An Accident Waiting to Happen -
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a sma...
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Do-It-Yourself Public Relations -
"Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make y...
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Does the PR Blueprint Work? -
Managers, please take a minute and read two sentences:
People act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we c...
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Does Your Small Business Have a Grooming Policy? -
They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without try...
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Don't Be Incredible -
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media
relations, p...
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Don't Do This to Your News Release! -
Hundreds of thousands of News Releases are sent out all the time
and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company...
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Don't Expect to Bump Oprah From A Magazine Cover -
“I want a pony, a tree house and the fastest bike in the world.”“I want the G.I. Joe with the parachute and camouflage Jeep.”Those wants from when we were children haven't changed much now that we hav...
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Don't Get Eaten Alive! -
If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like
those who make u...
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Don't Need No Stinking PR? -
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could ha...
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