Will and Vision -
Remember Chux? The disposable diaper that took the market by storm in 1932?
Of course you don't. Chux saw its product as a luxury item, and happily kept its little throwaway business to itself for al...
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Writing Your Business Plan is Actually Storytelling -
Storytelling and writing a business plan actually go hand in hand. The same ingredients used in telling a story are also used in writing a business plan. Let's use the Executive Summary as an example....
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Your Business: Will It Have A Happy Ending? -
"Begin with the end in mind," says Stephen Covey in his book Seven Habits of Successful Living. Those who have created a successful business know it does not happen without planning, hard work, and a ...
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